MEDIA RELEASE
WHAT HINDERS THE HAPPINESS OF KIWI WOMEN?
An online survey conducted by Good Health magazine to establish how happy New Zealand women are has revealed some surprising results*.
30% of Kiwi women are concerned about their level of happiness, and 34% don’t know how to increase it. Appearance plays a big part in their unhappiness, with 34% of Kiwi women saying they aren’t happy with the way they look, and 56% claiming they would be happier if they lost weight.
Women’s happiness was hindered by feeling guilty in a range of areas, including: not exercising enough (64%), eating too much (46%), not achieving as highly as they should (37%), letting people down (34%), and not having enough time with friends and family (27% equal).
66% of Kiwi women have experienced high levels of stress with almost half having felt depressed (47%) and suffered from some form of anxiety (45%). Money was also a big feel-good factor, with 33% stating winning a million dollars in Lotto would make them happy, and 26% saying lack of finances makes them unhappy.
Full survey results will be published in the September issue of Good Health magazine, along with Part 1 of a 3-month Happiness Plan. Written by New Zealand’s ‘Happiness Coach’ – naturopath, nutritionist and mind-body therapist Cliff Harvey – the plan is a simple, effective way for every New Zealand woman to reduce stress and worry, and improve day-to-day happiness.
“The survey resulted in a lot of positive feedback, but also identified what makes Kiwi women unhappy,” explains Editor Shelley Ferguson. “This meant we could create a tailored, positive and practical plan to get more Kiwi women smiling,” she says.
FOR MORE INFORMATION, PLEASE CONTACT:
Shelley Ferguson – Editor: (09) 308 2673; sferguson@acpmagazines.co.nz
Jackie Campbell – Sales & Marketing Manager: (09) 308 2846; jacampbell@acpmedia.co.nz
*Source: ACP All Woman Talk Panel (May 2011) n= 1583
ABOUT Good Health
Good Health New Zealand Is a magazine for people with a healthy attitude to life! Our aim is to make NZ Good Healthinformative, up-to-date, relevant to women's lives and fun. Every issue is packed with information – cutting-edge health and medical news, psychology, relationship advice, fitness, kids, food, fashion, beauty and much more. Above all, we want to empower our readers with a sense that they can do something positive to enjoy a long and healthy life.” – Shelley Ferguson, Editor, NZ Good Health
Launched June 28th 2010 with huge success into the New Zealand market, NZ Good Health magazine has achieved a strong 6-month circulation figure of 15,025 and a fantastic readership result of 118,000.
Source: Nielsen CMI (Jul-Dec 10)
