Interesting article entitled: "How Ad Men Tickle Your Taste Buds"
More interesting (and nice to hear!) for me was the comment from one of my long term and dear clients:
"This is interesting, because under your influence I look at all packaging as representing poor food choice - I avoid processed anything out of habit now. I see how the packaging presents something that fails to add up on opening the package. I even have to look at packs of round beans on the reverse side, because the front side of the plastic bag has subtle green lines that make the beans appear greener than they actually are!"
Thanks my friend!